Our advertising is displayed above in the three created mock-ads for Easy Cleanin' including social medua posts from Instagram and Facebook, and a mock-up newsletter. The Instagram and Facebooks ads are paid because we are investing part of our budget into marketing strategies. We chose to display discounts in both of our social media ads to give customers an incentive to make a first time or recurring purchase. Clicking on both of these ads direct the audience straight to the landing page of both products where the customer can then proceed to adding to cart and check out. The third mock-up is an unpaid newsletter for customers to sign up to receive information on sales, follow-ups on purchases, and information on new products.